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The original item was published from 10/28/2014 10:48:33 AM to 10/30/2014 9:57:37 AM.

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Menlo Park City News

Posted on: October 27, 2014

[ARCHIVED] Menlo Park and Yiftee Launch Community eGift Pass to Conveniently Shop Local

The City of Menlo Park and Yiftee, a Menlo Park-based web/mobile eGift solutions provider, jointly announce the launch of the “Menlo Park Gift Pass”, a digital gift card good at participating shops and restaurants in Menlo Park.

The Menlo Park Gift Pass is a convenient way to support the local businesses that contribute to the rich fabric of the community. Used by consumers and businesses alike, the Menlo Park Gift Pass is a fitting way to say thanks, good job or happy holidays.  Colleagues or loved ones can purchase everything from a diet coke to a dinner out, they can get that toy their little one keeps asking for or pamper themselves after a day of holiday shopping.

Menlo Park Yiftee Card
Yiftee is an online and mobile gift card solution with a real difference. It is as simple as a traditional gift card, but allows you to reward employees, appreciate clients, thank teachers and coaches and celebrate friends and family instantly from your computer or mobile device to theirs.

Local realtors find the Menlo Park Gift Pass a fun and convenient way to stay in touch with or say thank you to clients. Mandy Safka, Alain Pinel Realtors, comments, “The Yiftee Menlo Park Gift Pass gives me a great way to showcase our community to prospective home-buyers. I’d love nothing more than for them to take a tour of our wonderful local shops and restaurants using their Gift Pass at each stop!”

The Menlo Park Gift Pass helps merchants to level the playing field with big brands and online stores. It is a powerful marketing and branding asset, defining the local merchants as a community. By being a part of the Menlo Park Gift Pass, merchants gain additional sales and foot traffic. Any Menlo Park merchant can join by signing up online – there is no cost, no margin loss, no commitment, no special technology, no tracking or breakage, and no discounting required.

Dexter Chow, Owner of Cheeky Monkey on Santa Cruz Avenue in Menlo Park said, “The Gift Pass lets Grandma send a toy at our store for little Johnny and a latte for Mom all in one simple transaction. Everyone wins!”

Menlo Park Mayor Ray Mueller, who started and chairs Menlo Park's Small Business Roundtables to identify ways to support small businesses, is excited about the opportunity.  “In a year when the City of Menlo Park is celebrating a number of innovative firsts, I am thrilled that we can partner with our own home-grown Yiftee to give residents and businesses a convenient way to Shop Menlo Park!”

Gift redemption is easy for both the recipient and the merchant.  Sent by email or text, the Yiftee eGift is always on the recipient’s smartphone, and they get weekly reminders of the gift, the merchant and the sender for 90 days until it expires or is redeemed. The recipient picks up their gift by simply presenting the virtual gift voucher to the cashier who enters it as a regular credit card transaction into their store’s point of sale system. If the Yiftee eGift is not redeemed in 90 days, the value is returned to the sender. As long as a merchant accepts MasterCard®, they can be Yiftee eGift-enabled.

About Yiftee
Yiftee is an exciting new award winning mobile app, web service, and API (Application Programming Interface) that lets consumers and businesses send thoughtful, unexpected gifts to anyone quickly via email, text, Facebook®, and Twitter®. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. Merchants gain additional sales, web and foot traffic, eGifting capability like big retailers, plus a free mobile/web sales channel. Yiftee is headquartered in Menlo Park, CA. Check them out at and

Media Contacts:
Melanie Anderson
Pitch Public Relations TM,
480-225-7148 phone

Simona Martin
Yiftee Marketing
650-564-4438 phone

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