Calendar module icon


View All Calendars is the default. Choose Select a Calendar to view a specific calendar. Subscribe to calendar notifications by clicking on the Notify Me button, and you will automatically be alerted about the latest events in our community.

January 21, 2020
7:00 pm - 8:00 pm
Downstairs Program Room
800 Alma St.
Menlo Park, CA 94025
David Hoexter calendar plates
Facebook Twitter Email

The American Advertising Calendar Plate

Tuesday, January 21, 2020

We're starting the new year by taking a look at some old plates!

For a few years in the early 20th century, American merchants provided complimentary gifts to their customers consisting of small plates featuring a calendar and an image. Of particular interest is that many of the merchants were located in isolated and very small towns (many no longer in existence), far from the centers of urban competition. These aesthetically-pleasing plates feature nature scenes, flowers, animals, and beautiful women often sporting elaborate hats.

To date, concentrating on 1910, the peak year of production, 2,570 plates and 261 patterns, have been documented. Emphasized in the presentation are many cultural, geographic, demographic, historical and even geological features of the rapidly-growing nation.

About David Hoexter
David Hoexter stumbled onto English transfer printed pottery by marrying Judie, already an avid collector when they met in the 1980s. David particularly enjoys learning about the social and historic aspects of transferware (as well as other types of English pottery), its manufacture and multitude of uses. David and Judie discovered their first English advertising pot lid in 1991 in an antiques shop in Maine, and the transferware addiction was further stoked. Judie encouraged him to become active with the Transferware Collectors Club (TCC) Pattern and Source Print Database. One day it dawned on him that printed advertising on ceramics belonged in that database - and who better to be the Advertising Category editor? David has served in various capacities on the TCC Board since 2004, as President, Vice-President and currently as Internet Activities Administrator. In his spare time, David earns a living as an engineering geologist.